Ron Cacique is one of the most important brands owned by Diageo, a world leader in the spirits sector, and Sold Out created for that brand a unique experience fusing the innovative aerobatic spectacle Delaguarda with an aftershow created especially for its tour.
Visiting Madrid and Valencia in the winter of 2005-6, the show took place in a gigantic marquee which in Madrid stood on the iconic Arab Wall: one part of the tent hosting the show itself and the other a lounge customised for the Cacique brand.
As the event’s exclusive sponsor, Cacique was intensely active in promoting it through different advertising media throughout Spain.
Delaguarda is one of the most groundbreaking international companies in visual and acrobatic theatre over recent years. Villa Villa, its modern and dynamic aerial spectacle with live music and percussion, is a defining moment in the history of the global stage. This show breaks the mould for its mise-en-scène and its particular rhythm (more than 6 consecutive seasons in off-Broadway theatres in New York).
With over 50 shows in 6 weeks, Cacique Delaguarda was more than the tour of a great show. It was a party, a unique experience created for a brand perfectly integrated into the show.