One of the areas in which Sold Out excels is the organisation and production of live events beyond Spain for various client institutions such as the Spanish Society of Authors and Publishers (SGAE), the Authors’ Foundation, the International Trade Institute (ICEX) and the Spanish International Exhibitions Society (SEEI).
Sold Out won the SEEI public tender to produce the Spanish cultural programme for various international events: Expo Hanover 2000 (Germany), Expo Aichi 2005 (Japan) and Expo Shanghai 2010 (China).
Expo Hanover 2000. For Expo Hanover 2000 SEEI commissioned Sold Out to book, produce, and manage the logistics of all the shows presented during the exhibition. During the EXPO a total of 42 dance, theatre and music shows were performed in several German cities, constituting one of the most extensive and ambitious of all cultural programmes ever presented in Hanover.
Expo Aichi 2005. The SEEI commissioned Sold Out to take care of the organisation, production and logistics for the Spanish cultural programme at Expo Aichi 2005.
Expo Shanghai 2010. Sold Out also took care of the technical and artistic production of the Spanish cultural programme in the Spanish Pavilion in Shanghai. The latest EXPO held in that city drew more than 73 million visitors over 184 days. Apart from being the most highly rated by visitors, the Spanish Pavilion won the International Architecture Award 2010.