Sold Out was the company chosen by the Spanish Olympic Committee (COE) to direct the production of its Centennial Gala.

On 12 December 2012, the Spanish Olympic Committee Centennial Gala took place in the Teatros del Canal in Madrid. Under the presidency of HRH the Prince of Asturias, the event was attended by the President of the International Olympic Committee, Jacques Rogge; members of the IOC; Presidents and General Secretaries of other national Olympic committees; Presidents of national and international Federations; sportsmen and women; distinguished sporting, social, economic and political representatives; COE members; sports administrators and officials; and supporters of the Olympic movement.

The event, which paid tribute to Olympic medal winners from the history of Spanish sport, was entirely produced by Sold Out and was broadcast live by the Spanish public service television channel TVE.