Formula 1®: The Exhibition is an immersive, interactive experience that tells the extraordinary story of Formula 1 by combining unique, never-before-seen pieces, personal stories and unprecedented contributions from the sport’s longest-running legends.
A project in the making for five years: “Formula 1 – The Exhibition” is the first international exhibition in the history of Formula 1. An innovative experience that showcases one of the sport’s greatest stories.
From spectacular audiovisual content to elegant displays, “Formula 1 – The Exhibition” offers a wonderful journey through the exclusive world of Formula 1.
The exhibition traces the influences of Enzo Ferrari and Ayrton Senna, as well as the far-reaching impact of the Netflix series Drive to Survive. It also combines the best interactive and immersive technologies, never-before-seen interviews, historic race cars, other artifacts, and large-scale installations.