First you think it is a show, then you find you are in an interactive park and suddenly realise you have undertaken a journey to a magical place you didn’t know existed and which is inside you
Premiered in Madrid in November 2015, Sama-Sama Live Experience is a partnership between Cirque du Soleil and Sama-Sama Creative Labs. The innovative concept is a unique multisensory entertainment experience combining elements from live shows, theme parks and interactive events. Sama-Sama Live Experience transforms the audience members into performers through the universal language of music, movement and rhythm. The experience is appeal to multi-generational audiences and make the most of state-of-the-art multimedia and technology.
Recognized for its innovative approach and high quality artistic entertainment, Cirque du Soleil will provide guidance in the development of this live experience as well as acting as a business partner in the venture.
“We saw great potential in Sama-Sama’s new immersive concept and decided to come on board. This innovative approach is unique and touch audiences in a brand new way” said Charles Joron from Cirque du Soleil.
The Concept
Sama-Sama Live Experience invites the audience to immerse themselves in a parallel universe where they will follow the story of a mysterious community known as the Samis. The Samis have built a unique space for creativity and inspiration, bringing people together through the joy of creation in a way never experienced before. They call this place Sama-Sama, which means “together” in Filipino.
Sama-Sama takes the audience on a 360-degree immersive journey to a parallel universe. A dozen large-scale interactive installations urge the audience to unleash their creativity, become performers, play and have fun. Each original installation is created exclusively by the Sama-Sama team and features user-friendly interfaces and intuitive instructions designed to fully engag the audience. The Sama-Sama journey culminates in a grand finale where all audience members become part of the Sami community.
Sama-Sama Live Experience is produced and promoted in Spain by Live Nation, Planet Events and Sold Out.
