FÓRMULA 1: LA EXPOSICIÓN
MADRID, 2023
Formula 1®: The Exhibition was an immersive and interactive experience that told the extraordinary story of Formula 1 by combining never-before-seen unique pieces, personal stories and unprecedented contributions from the sport's longest-running legends.
A project in the making for five years: "Formula 1 - The Exhibition" was the first international exhibition in the history of Formula 1. An innovative experience that exposed one of the greatest stories of the sport.
From spectacular audiovisual content to elegant displays, "Formula 1 - The Exhibition" offered a wonderful journey through the exclusive world of Formula 1.
The exhibition traced the influences of Enzo Ferrari and Ayrton Senna, as well as the far-reaching impact of the Netflix series "Drive to Survive." It also combined the best interactive and immersive technologies, never-before-seen interviews, historic race cars, other artifacts, and large-scale installations.
